My first reaction when I learned that Reds media relations director Rob Butcher was honored with the Robert O. Fishel Award for Public Relations Excellence was, "What took them so long?"
Butcher's been the best in his business for years, so this is an honor long overdue.
While his work is done largely behind the scenes and with little fanfare, Butcher's role with the Reds is as vital as any player, coach or manager. In fact, they, like us media types, couldn't operate effectively without him.
Whether it be All-Star Games, World Series, the World Baseball Classic, or Hall of Fame inductions, "Butch" has answered the call.
The Robert O. Fishel Award is the highest such honor in the PR profession.